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I still remember the particular mix of jealous derision and anticipation that my journalism school professors used when discussing BuzzFeed News for those in search of a full rundown of the lore of the newsroom’s golden age, Smith’s forthcoming book, Traffic, couldn’t possibly be timed better for release at the beginning of next month. (It is significant that the Twitter legacy check mark also finally began to vanish on this same day.) But BuzzFeed news, the lowercase kind, has always hit differently because of its role as a canary in the digital media coal mine the abrupt shuttering of BuzzFeed News, the outlet, is likely the clearest-signaled end to the most decorated era of the internet thus far.įounded in 2011 under the umbrella of its listicle-and-quiz-obsessed parent website, and eternally beleaguered by accompanying cat-website jokes and that uppercase letter f, the newsroom grew quickly under the direction of editor in chief Ben Smith to become the emblem of millennial journalistic possibility, both in the US and abroad. (Disclaimer: It was always both for me, as an employee there from 2017–2021.) At its height, many of its writers and editors, by dint of their professionalized mastery of virality, became online brands unto themselves-at least among the media-obsessed set.

I’ve written before on the outsize impact (both real and simply felt) of BuzzFeed-related news. According to an internal memo, BuzzFeed will focus its news efforts in HuffPost, Peretti’s first national media venture, which BuzzFeed acquired in 2020. Kelly, and Ellen DeGeneres, amongst others-would soon cease publication. BuzzFeed News, the plucky, Pulitzer-winning, dossier-publishing outlet that shaped the public conversation on everything from sexual assault to millennial burnout to the British royal family-and exposed the alleged misdeeds of the likes of Uber, R.

On Thursday morning, the same morning that BuzzFeed News issued a 4/20-themed push notification about overdoing it on weed, BuzzFeed CEO Jonah Peretti announced the company’s decision to shut down the 11-year-old news wing of his viral-baiting, social-media-age-defining website.

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